PRO U Marketing Strategy

Building your online “Presence” is the first place you need to start when you are laying out your marketing strategy.

On a weekly webinar Cherie Yvette will be sharing with PRO U members the new marketing startegies

you need follow to be successful on the internet in 2012.

Cherie mentioned advertising on the internet has changed. Placing an ad and using your autoresponder messages

used to be enough to generate a sale.

Not so anymore, you now need way more “pull” than “push”

Marketing on the internet has become a lot more social.

Before you start promoting your business your need to know what you want to accomplish online.

It is all about making choices on how you want to get your message to the people you are targeting.

Will it by search engine(google), social media or maybe email marketing.

It is all about knowing exactly who your audience is, what are they looking for and crafting your message

so they can find you.

Cherie talked about 8 steps you need to go through to close a sale online today

1. Intent – what is your propect looking for
2. Relevance – what is your message and is it what they are looking for
3. Conversation – very important to connect with your prospect
4. Offer – an offer they can not refuse
5. Commitment – you need to build a relationship
6. Action – A strong call to action, could be a followup phone conversation
7. Trust – you have to build a trusting relationship
8. Close – asking for the sale

So how are you going to build your “Presence” online:

Start with your website your web address, your real estate online.

You need a clear offer, a strategy to bring them back to your site one than once and a sales funnel to

capture their information.

Marketing is not a one time event anymore. It is all about building relationships and trust.

How do you find your perfect propect and how do they find you?

Keywords are how people find you, you need to know what they are looking for and what they are typing in the

search query. Long tail keywords are best. Google Insights will give you what the top queries are , the trends.

You can also type in the google serach bar a search query and a drop down of all the most popular searches will appear.

Then finally Places. Put your business on the map. Google, Face Book, Twitter whatever interests you.

Marketing on the internet has become a social event. You need to build a “Presence” online.

PRO U Marketing Strategy

It my goal to share with others what I have learned from these truly informative webinars.

If you are new to online marketing or been around for awhile and your conversions are not what they once

were, then check in and  you may find something of value that will help you in your business

To your success

Veda